Boasting with a distribution figure of more than 21 500 every Friday and 7 000 on the Tuesday issue, the Middelburg Observer can surely claim to be the voice of the local community. From the first edition in 1903 the Middelburg Observer has grown with the community of the Middelburg area and has entrenched itself as a trusted provider of reliable news and advertising in economical, political and social fields. A vibrant team of journalists provide the readers with award winning editorial which contributes to making the Middelburg Observer such an integral part of the local community. The Display Advertising Department and the Classified Advertising department provides a wide variety of advertising options to suit every budget, and to meet the desired target market of the advertisers. A Property Market section, is published weekly and appears in the Friday and Tuesday edition. The Autodealer (motoring supplement) is published every last week of the month and is packed with motoring news and events in this area. With more than285 distribution points in the circulation area, this sold newspaper is available in Middelburg, Belfast, Hendrina, Witbank, Groblersdal as well as the surrounding mines and power stations. The bilingual readership of more than 90 000 per week consists of people from all races and age groups, and also serves the LSM market from 1 to 10. The Middelburg Observer, along with its sister newspapers, is printed locally on the premises of CTP Middelburg on a Goss Community press, one of only six in the country.